Marketing in a Recession
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ESRC Sponsored Event How can financial services companies get the best from their marketing? 24 September 2008 |
This event has now concluded.
Over the next few weeks, this page will be updated with information and analysis on the issues and topics raised during the event.
Please find below a selection of presentation slides from the event.
About the Event
Credit crunch, recession or economic slowdown?
We may be unsure about how bad things are going to get, however, what is already clear is that marketing budgets are being tightened and the return on marketing spend is being more closely scrutinised than ever before. So how can financial services companies be sure that they are getting the most from their marketing budget during these difficult times?
The Business School at Bournemouth University invites you to a free ESRC sponsored event to answer this, and other related questions.
Who is it for?
For marketing professionals and senior management from the financial services sector.
When?
This event has now concluded.
What is the cost?
The event is free and is sponsored by the ESRC.
Please click on the links below for further information.
If you have any further queries or require more information, please contact the Event Administrator.
